Adequate keyword research entails a lot of things. First off, you want to be sure to select a phrase that gets enough traffic. Failing here means that you will not get a lot of traffic for your efforts. Secondly, you need to make certain that the people typing in that keyword will want what you have to offer. Then you also need to make sure that the competing pages are not too competitive or you won’t be able to rank near the top of the SE’s. The most effective way to do that is to look at the strength of the pages that come up in the top 10.