You have to be aware of how well your campaigns are doing relative to what you are spending; as long as you are making ultimate swing trader, don’t be afraid to spend some. If you run a campaign that targets a very competitive phrase or word, you have to expect to pay more than you would for a less popular keyword. The fact is, however, that it’s worth it to bid on expensive keywords as long as you are still making a good profit. You can’t look at the cost of the campaign by itself; as long as you are taking in more money than you are putting out, you can call the campaign successful. You should be happy as long as you see more money coming into your Paypal (or Clickbank) account than is leaving your Adwords account. It is when that is reversed that you need to be concerned. When setting up your campaigns you need to create different ones for the SERPs and for content pages. This way it will be far easier to market your products and services to your potential customers. You need to adopt different approaches when targeting prospects on search engines versus those who read articles. Remember to consider your landing pages when you are creating your advertisements. You don’t want to focus your efforts incorrectly! The problem is that you will spend a lot of money without making a sale.